We worked with the CT Health Commissioner on a vaccine promotion campaign to launch around flu season. Our goal was to highlight the importance of protecting individual's health for the sake of themselves and their loved ones. We targeted all age groups, but honed in on the older demographic by featuring family-focused content.

The spot aired statewide on TV, Hulu, Meta/Instagram, radio, and even gas stations, in both English and Spanish. Above is the 30 second primary, and below are two 15 second alternates.